How having a clear understanding of your organisation’s values stops you from drowning in data

What is being data-driven?

Data-driven is a phrase we hear a lot these days (and I’m definitely guilty of having used it myself) and it tends to be followed by lots of grave head nodding like this is self-evidently a good thing.

“We’re data driven. We cut through the noise of emotions, feelings, and hunches and we now make intelligent, informed and data-driven decisions”

Is this an accurate reflection of what really happens though? Is it even something that we should be aspiring to? …

Michael Hoole

Research Manager of the Audience Feedback Research Team at the FT

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